Magazine

The evolution of GRAJO – meet our second collection

The time has come! Our new collection is here, reflecting GRAJO's growth while staying true to our core principles: minimalistic, easily combinable, and comfortable fashion. We know how much you lo...

GRAJO: A hell of a journey so far

Since our launch in September 2023, GRAJO has had an incredible start, thanks to our amazing customers! What began as a dream between friends, Granit and Jojo, has grown into a fashion label that'...

Behind the scenes at our first shoot

London’s calling London does not just stand for Europe’s largest airport, the capital of English football and the home of the British Monarch. No, London has also been a fashion mecca for decades, ...