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Article: GRAJO: A hell of a journey so far

GRAJO: Eine höllische Reise bis jetzt

GRAJO: A hell of a journey so far

Since our launch in September 2023, GRAJO has had an incredible start, thanks to our amazing customers! What began as a dream between friends, Granit and Jojo, has grown into a fashion label that's now shipping across Europe. Your support has been truly inspiring.
 
GRAJO stands for fuss-free, easily combinable, and exciting clothing. Our first collection introduced our signature style—two-piece outfits that make it easy to look good without spending hours in front of your wardrobe. And you loved it!
 
In the months since the launch, we’ve been continuously improving. Every day, we learn new ways to refine our processes and enhance your shopping experience, guided by your invaluable feedback. At the same time, we are keen on increasing our footprint around Europe, using state of the art branding campaigns. 
 
 
 
 
 
Creating our new collection taught us the importance of quality over speed. Each piece is crafted with care to meet our high standards. During the design process, we focused on the key learnings from our debut. We heard you loud and clear: our signature tracksuits were a hit! So, we’ve made sure to build our new collection around these beloved pieces, adding fresh pieces that will be perfect for some hot summer days – stay tuned!
 
 
Thank you for your love and support. Here’s to 2024 and new heights for GRAJO!

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Behind the scenes unseres ersten Shootings

Behind the scenes at our first shoot

London’s calling London does not just stand for Europe’s largest airport, the capital of English football and the home of the British Monarch. No, London has also been a fashion mecca for decades, ...

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Die Evolution von GRAJO – Entdecke die zweite Kollektion

The evolution of GRAJO – meet our second collection

The time has come! Our new collection is here, reflecting GRAJO's growth while staying true to our core principles: minimalistic, easily combinable, and comfortable fashion. We know how much you lo...

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