GRAJO primarily stands for comfort and simplicity. Clothes are only comfortable if they feel good and are of high quality. That’s why quality is the absolute top priority when selecting materials and cuts. People will only wear clothing often, and thus go against the fast-fashion trend, if it is easy to wear (and wash). GRAJO designs clothing that is wearable for more than just a single season. To this end, they focus on finding the perfect blend of natural materials and occasional synthetic additives in order to make the clothing hardwearing and durable. At the same time, great importance is attached to maximising wearability and next-to-skin comfort. Ultimately, GRAJO wants to design clothing that people don’t ever want to take off because, as well as being stylish, it is above all comfortable.